The Personal Trainer Hustle

On The Personal Trainer Hustle your host Sam Lopez talks about what it is really like to be a personal trainer and what it takes to succeed in this field. He shares lessons, tips, strategies and conversations with other professionals in personal training to bring you one step closer to your own success. Sam has been a personal trainer for over a decade and now owns his own personal training studio in California. His years of experience and his laid back attitude make The Personal Trainer Hustle a great resource in the business of fitness! For more information make sure to visit personaltrainerhustle.com

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Episodes

Thursday Jan 18, 2024

Today I share with you my favorite sales movie Glengarry Glenn Ross and all the important lessons I took away from it. If you are a personal trainer in a corporate environment or are struggling to understand why sales is an uncomfortable and difficult thing. Today's episode is for you.
Youtube: Glengarry Glenn Ross

Tuesday Jan 16, 2024

You may be losing clients due to intensity awareness. Here are five things to pay attention to during your first workout with a beginner to avoid making this mistake.
If you have a question you would like to send in please go to personaltrainerhustle.com and send it in. I will answer it in an upcoming episode.

Friday Jan 12, 2024

Today I got to talk with listener April who had previously sent in a question. After answering her question on episode 77 of The Personal Trainer Hustle I decided to reach out to see if we could dive deeper into her new personal training business.
Today we got real about starting a new personal training business. We talked about actionable first steps in getting your name out there and how to think about your customer when creating marketing material.
Note: You can listen to  a deep dive on flyers in episode 29 of The Personal Trainer Hustle!

Thursday Jan 11, 2024

Have you ever had a potential client tell you they are " just trying to maintain" their fitness? What do you do when someone has their guard up? Do you just take them through a tough workout?
In today's episode I share with you five things you can do and say to make this situation better and increase the odds of them making a purchase.

Friday Jan 05, 2024

Question of the day: What makes a trainer realize when they can grow in their career?
Today I answer a listener question by asking seven questions in return!
If you have or are thinking about growth in your career, today's episode will give you a lot of insight and things to consider in your process. 

Wednesday Jan 03, 2024

Most personal trainers know and understand that good from helps in avoiding or preventing injuries in the gym. Today I wanted to share my three personal reasons why good form is important and why educating your clients in technique and form is so important.

Tuesday Dec 26, 2023

On today's episode I talk to you guys about what I have been working on during the holiday break and how you could benefit from thinking of all the steps that go into creating a new brand, service or product.

Tuesday Dec 19, 2023

Have you ever heard the saying, "No one cares how much you know, until they know how much you care."? In today's episode I discuss the importance of showing interest and care in someone. And why as personal trainers we can get distracted and miss the mark when it comes to being likable with potential costumers.
In today's episode I made reference to How To Wim Friends And Influence People by Dale Carnegie. This book is a power tool and a must read for anyone looking to develop their likability skills. You can support the podcast by purchasing the book through this link.

Friday Dec 15, 2023

Today's Question: Due to having a young one at home, I need to train people between 9am and 3pm. Is this unrealistic or do I need to be more creative on my business model?
In this episode I shared five strategies to help with this situation.
As a first business book I suggested Business Made Simple by Donald Miller. If you would like to dive deeper into business planning fundamentals you can purchase this book here.

Tuesday Dec 12, 2023

Before you can call someone a client you must first take them through these steps. These five steps are everything that must happen in order to get someone from not knowing about you to becoming one of your paying customers. I hope today's topic helps you think about your processes and systems more deeply. 

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